Business Data Analyst
Core
Ensure correct implementation, measurement, and analysis of client digital campaign data to provide technical and strategic support for optimizing campaign performance.
Role type
Business Data Analyst
Builds
Dashboards, reports, and measurement plans based on client KPIs
Domain
Digital advertising and media
Deliverable
dashboards & analysis
Required skills
Data extraction and analysis, Dashboard design, Quality control, Campaign monitoring, Measurement planning, Adtech/Martech implementation
Preferred skills
Advanced Microsoft Office, Google Analytics, Google Tag Manager, Paid Media platforms (Facebook, Google Ads, DV360), Visualization tools (Data Studio, Datorama, Power BI, Tableau), Intermediate English
Technologies
Google Analytics, Google Tag Manager, Facebook Ads, Google Ads, DV360, Data Studio, Datorama, Power BI, Tableau
Responsibilities
Extract and analyze data to identify insights and improvement opportunities; Design and create dashboards and reports based on client KPIs; Perform quality control on all deliverables; Monitor digital campaign results evaluating relevant business factors; Design measurement plans for digital campaigns and websites; Generate consumption alerts and supervise ad servers and verifiers; Issue alerts related to paid media campaigns; Stay updated and adopt new digital tools as needed; Implement adtech or martech tools according to business needs; Ensure compliance with company processes, policies, and procedures at local and regional levels.
Seniority
Junior to Mid-level (1+ years experience)
