Director of Product Marketing
Core
Lead go-to-market strategies and product narrative for payments hardware and data products to drive adoption and revenue.
Role type
Director of Product Marketing
Builds
Go-to-market roadmaps, launch executions, sales enablement assets, and brand identity for payments infrastructure.
Domain
Fintech / Payments / B2B SaaS
Deliverable
product features
Required skills
Go-to-market strategy, market research, competitor analysis, customer segmentation, product positioning, team leadership, cross-functional collaboration, project management, public speaking, Salesforce, Canva, Figma, Jira, Google Suite
Preferred skills
Experience in fast-growing fintech or B2B tech/SaaS, payments industry background, multi-channel campaign execution
Technologies
Salesforce, Canva, Figma, Jira, Google Suite
Responsibilities
Develop and execute data-driven go-to-market strategies; create and drive GTM roadmaps and launch executions; differentiate products with effective messaging and positioning; implement measurement frameworks for product adoption and revenue; lead a team of Product Marketing Managers; collaborate on integrated marketing campaigns.
Seniority
Director, hands-on IC with team leadership
