Consumer Insights Assoc Analyst – FH Analyst
Core
Execute quantitative and qualitative consumer research projects, brand health tracking, and reporting analytics for PepsiCo's Functional Hydration portfolio (Sports Drinks, Protein Shakes, Enhanced Water).
Role type
Senior Consumer Insights Analyst (Quantitative & Qualitative)
Builds
Brand performance reports, consumer insights, ad/concept/pack testing deliverables, and consumption tracker slides for the Gatorade Business Unit.
Domain
Consumer Packaged Goods (CPG), Food & Beverage, Beverage Categories
Deliverable
dashboards & analysis
Required skills
Quantitative consumer research project management, Qualitative consumer research, Brand Health analysis, Ad testing, Concept testing, Pack testing, Data synthesis, Storytelling, PowerPoint, Excel (complex formulas), Stakeholder management, Process automation
Preferred skills
CPG industry data sources (Nielsen, GlobalData, Kantar), Beverage category knowledge, Business servicing/consulting experience, Managerial experience
Technologies
Nielsen, GlobalData, Kantar, PowerPoint, Excel
Responsibilities
Execute Zappi/ADA creative testing and innovation projects; deliver market/category/brand level reporting for Customer KPIs; analyze work from Consumer Insights to create holistic brand performance views; manage ad-hoc and recurring projects; automate recurring tasks; support simplification and digitalization efforts.
Seniority
Senior, hands-on IC