First Gen: Category Management Intern
Core
Intern supporting Category Management by analyzing shopper behavior, market trends, and retailer data to provide insights and recommendations for iconic FMCG brands.
Role type
Intern, Category Management
Builds
Data-driven insights and strategic recommendations for PepsiCo brands (Lay's, Quaker, Doritos) in the Benelux region.
Domain
Fast-Moving Consumer Goods (FMCG), Retail, Consumer Insights
Deliverable
dashboards & analysis
Required skills
Data analysis, Market research, Excel, Trend spotting, Communication, Project management
Preferred skills
AI tools, In-store research, Advanced Excel
Responsibilities
Analyze customer-specific data and translate insights into recommendations; Prepare customer meetings with Category Managers; Conduct deep dives into retailers and perform in-store research; Spot trends in market and category developments; Contribute to process improvement projects.
Seniority
Intern