Sales Analytics
Core
Transform sales, customer, distribution, and market data into actionable insights to drive business growth and improve commercial performance.
Role type
Senior IC Sales Analytics Specialist
Builds
Dashboards, executive scorecards, and recurring performance reports
Domain
FMCG, consumer goods, retail, or food and beverage
Deliverable
dashboards & analysis
Required skills
SQL, Microsoft Excel, Power BI, Tableau, data visualization, sales performance analysis, KPI monitoring, data extraction and transformation, stakeholder partnership
Preferred skills
Python, R, Azure, Databricks, cloud-based analytics platforms, Nielsen/Circana data familiarity, trade promotion analytics, sales forecasting
Technologies
Power BI, Tableau, SQL, Microsoft Excel, Azure, Databricks
Responsibilities
Analyze sales performance across channels, customers, regions, and product categories to identify trends and risks. Monitor key commercial KPIs including net revenue, sales volume, distribution, and market share. Develop and maintain dashboards and executive scorecards. Automate reporting processes and ensure data accuracy. Analyze POS, shipment, and syndicated market data to evaluate customer and promotional effectiveness. Partner with Sales, Marketing, and Supply Chain teams to support business reviews and forecasting.
Seniority
Mid-level, hands-on IC
