Consumer & Shop Insights Manager
Core
Execute quarterly and annual reporting for Cereals and Snacks categories, creating/updating dashboards, delivering performance reviews, and addressing ad-hoc requests using internal and external data sources.
Role type
mid-level consumer insights manager (reporting & analytics)
Builds
dashboards, templated decks, and periodic performance reports for CPG business growth
Domain
Consumer Packaged Goods (CPG), Food & Beverage, Retail Analytics
Deliverable
dashboards & analysis
Required skills
consumer insights, shopper research, data visualization, stakeholder management, process optimization, data quality assurance, business performance analysis, ad-hoc analysis, workflow mapping
Preferred skills
managerial experience, mentoring, consulting experience, business servicing sector experience
Technologies
Nielsen/IRi, Kantar Worldpanel, GlobalData, retail audit tools, templated reporting tools
Responsibilities
Execute market, portfolio, and brand level reporting of marketing KPI performance; Provide business performance explanations and drivers; Monitor key channel, customer, competitor and emerging player performance; Provide deep dive analysis and responses to ad-hoc follow-ups; Lead/Support Analytics presentations and reporting with Category team; Develop and finetune internal COE processes (work-flow mapping, pain-points and bottlenecks management); Support simplification, standardization and digitalization efforts
Seniority
Mid-level, hands-on IC with potential for leadership