Senior Manager, Oncology Product Marketing
Core
Lead product marketing strategy, positioning, and go-to-market execution for oncology precision diagnostics products (Northstar Select, Northstar Response) to drive adoption among healthcare professionals.
Role type
Senior Manager, Product Marketing
Builds
Oncology liquid biopsy and molecular diagnostic products for cancer care
Domain
Healthcare / Precision Diagnostics / Oncology
Deliverable
product features
Required skills
Product marketing strategy, go-to-market planning, market research, competitive analysis, cross-functional collaboration, scientific translation, stakeholder engagement
Preferred skills
Biology or related scientific degree, experience in biotechnology or precision diagnostics
Technologies
None stated
Responsibilities
Develop product positioning and messaging; Execute go-to-market plans for new launches; Translate complex clinical science into marketing collateral; Conduct market research and competitive analysis; Engage external stakeholders (KOLs, advocacy groups); Partner with Sales and Medical Affairs for commercial execution
Seniority
Senior Manager, hands-on leadership