Marketing Executive, AFH; 市场主任，家外场景拓展
Core
Support the development and commercialization of culinary innovations and execute integrated marketing campaigns across B2B and B2C channels.
Role type
Marketing Executive
Builds
Culinary innovations, marketing campaigns, and consumer experiences
Domain
Food & Beverage (F&B)
Deliverable
product features
Required skills
Integrated marketing campaign execution, recipe development, consumer validation, project management, budget management, agency operations
Preferred skills
Passion for food and culinary trends
Technologies
Social media, digital communication tools
Responsibilities
Develop and commercialize culinary innovations including recipe development and launch execution; Execute integrated marketing campaigns across B2B and B2C touchpoints; Monitor project performance and generate consumer insights; Manage marketing activity budgets and agency operations