Senior Manager, Demand Generation
Core
Own demand generation strategy and execution to build a predictable, measurable growth engine for a B2B SaaS platform connecting employers and universities.
Role type
Senior Manager, Demand Generation (B2B SaaS)
Builds
Integrated demand programs (paid media, ABM, webinars, content) driving qualified pipeline and revenue.
Domain
B2B SaaS / Talent Technology
Required skills
B2B SaaS demand generation strategy, paid media management, account-based marketing (ABM), funnel economics analysis, cross-channel campaign integration, marketing operations partnership, budget management, data-driven decision making.
Preferred skills
Experience in talent acquisition, HR technology, or higher education markets.
Technologies
HubSpot, Salesforce, Dreamdata
Responsibilities
Build and manage demand generation strategy to support pipeline and revenue goals; translate growth priorities into integrated campaigns; own paid demand strategy including planning, testing, and optimization; expand and optimize ABM programs; partner with Sales and Revenue Operations to improve funnel visibility and conversion; manage demand generation budgets and reallocate investment based on performance.
Seniority
Senior Manager, hands-on IC with strategic ownership
