Product Marketing Manager, News
Core
Drive daily habit and new audience growth for the News product by deepening engagement with community and sharing features in the core Times app.
Role type
Product Marketing Manager (News Product)
Builds
Community and sharing features within the News product experience (comments, reporter-led interactions, sharing prompts)
Domain
Digital News / Media
Deliverable
product features
Required skills
Go-to-market strategy, audience segmentation, product roadmap planning, cross-functional leadership, KPI monitoring, A/B testing, qualitative research, editorial partnership
Preferred skills
Digital subscription experience, referral program experience, two-sided marketplace experience, creative brief writing, data-driven experimentation
Technologies
None explicitly stated
Responsibilities
Define the role of commenting, community features, and sharing in the News product experience; Partner with editors and reporters to increase journalist participation in community spaces; Validate market opportunities by gathering reader and reporter insights; Craft positioning and messaging for evolving community features; Create programs to increase habitual product usage and retention; Lead and influence cross-functional teams to align on shared goals
Seniority
Mid-Senior, hands-on IC