Influence Executive
Core
Drive successful influencer marketing campaigns for L'Oréal by identifying, managing, and nurturing relationships with beauty influencers and KOLs to create authentic, on-brand content.
Role type
Influencer Marketing Executive
Builds
Influencer partnerships, social media campaigns, and user-generated content for L'Oréal
Domain
Beauty & Cosmetics / Influencer Marketing
Deliverable
product features
Required skills
Influencer identification and recruitment, Campaign end-to-end management, Creative brief development, Product seeding coordination, Database and performance metrics tracking, Social media trend monitoring, Relationship cultivation, Data analysis and reporting
Preferred skills
Beauty industry experience, Knowledge of Instagram/TikTok/YouTube/Pinterest, Proficiency with influencer management tools (e.g., Traackr), Experience with paid and organic programs
Technologies
Traackr, Social analytics platforms
Responsibilities
Identify and recruit beauty influencers aligned with brand values; Manage end-to-end influencer campaigns from outreach to performance analysis; Develop creative briefs ensuring content alignment; Coordinate product seeding and track delivery; Maintain influencer database and track metrics; Collaborate with social brand teams to amplify campaigns; Monitor trends and competitor activities; Cultivate long-term partnerships with top-tier and emerging influencers; Analyse campaign data to measure effectiveness and optimise future strategies
Seniority
Junior, hands-on IC