Influence Executive
Core
Drive successful influencer marketing campaigns for L'Oréal by identifying, managing, and nurturing relationships with beauty influencers and content creators to align with brand objectives.
Role type
Influencer Marketing Executive
Builds
Influencer partnerships, social media campaigns, and brand awareness initiatives for L'Oréal
Domain
Beauty industry, influencer marketing, social media
Deliverable
product features
Required skills
Influencer identification and recruitment, campaign management, creative brief development, relationship building, data analysis, project management, social media trend monitoring
Preferred skills
Beauty industry experience, familiarity with influencer management tools (e.g., Traackr), knowledge of mass-market and luxury beauty sectors
Responsibilities
Identify and recruit beauty influencers aligned with brand values; manage end-to-end influencer campaigns from outreach to performance analysis; develop creative briefs and ensure content alignment; coordinate product seeding initiatives; maintain influencer database and track metrics; collaborate with social brand teams; monitor trends and competitor activities; cultivate long-term partnerships; attend industry events; analyze campaign data and report insights
Seniority
Junior, hands-on IC