Senior Product Marketing Manager
Core
Senior Product Marketing Manager responsible for translating market insights into positioning, messaging, and launch strategy to drive product adoption and revenue in the commercial real estate tech space.
Role type
Senior Product Marketing Manager (B2B SaaS/Platform)
Builds
Go-to-market strategies, product positioning frameworks, sales enablement assets, and launch narratives for new features and products.
Domain
Commercial Real Estate Technology / B2B SaaS / Two-sided Marketplaces
Deliverable
product features
Required skills
Go-to-market strategy, product positioning, market research, cross-functional leadership, sales enablement, competitive intelligence, adoption metrics analysis, project management
Preferred skills
Commercial real estate domain knowledge, marketplace/platform business experience, sales leadership collaboration, MBA
Technologies
None explicitly listed
Responsibilities
Translate market needs into cross-functional priorities and influence product roadmap; lead market research to identify opportunities and inform strategy; lead GTM for new features including narrative and launch approach; rally cross-functional teams to execute launches; develop product positioning and messaging frameworks; roll out products to sales/CS teams with training and enablement assets; track adoption goals and communicate performance; identify product gaps and market blockers; monitor competitor activity; manage early-access testing programs and gather adopter feedback.
Seniority
Senior, hands-on IC