Social Media Manager
Core
Own Gist's voice and presence across social platforms, creating content and growing an audience from zero to drive product discovery.
Role type
Senior IC social media manager (growth & content)
Builds
Owned audience and content channels for a new consumer social app
Domain
Consumer social media / Content creation
Deliverable
product features
Required skills
Social media strategy, content creation (video/writing), audience growth, platform-native content, influencer collaboration, data analysis, trend spotting, AI tools proficiency
Preferred skills
UGC creation, startup marketing, Substack management, lifestyle feed dynamics
Technologies
Instagram, TikTok, Threads, Substack, AI tools
Responsibilities
Own social strategy and execution across multiple platforms, create platform-native content, partner with creators and agencies, grow audience via experimentation, track and report on performance metrics, spot trends and cultural moments
Seniority
Mid-level, hands-on IC