Go-To-Market Data Analyst
Core
Analyze marketing performance across channels and campaigns, connecting marketing activity to sales pipeline, revenue, and finance outcomes to support decision-making across go-to-market functions.
Role type
Go-To-Market Data Analyst
Builds
Reporting and analysis connecting marketing activity to sales pipeline, revenue, and finance outcomes
Domain
B2B SaaS, Marketing, Revenue Operations
Deliverable
dashboards & analysis
Required skills
SQL, CRM schema knowledge (Salesforce), paid ad platform data analysis (Google Ads, LinkedIn Ads), BI tools (Tableau, Looker, Power BI), funnel and conversion metrics, campaign attribution
Preferred skills
Snowflake, marketing automation platforms (HubSpot, Marketo), B2B SaaS environment experience
Technologies
SQL, Salesforce, Google Ads, LinkedIn Ads, Tableau, Looker, Power BI, Snowflake
Responsibilities
Analyze marketing performance across channels and campaigns; Build and maintain reporting connecting marketing activity to sales pipeline and revenue; Partner with Revenue Operations and Sales on funnel conversion and forecasting; Support Finance with GTM budget and spend analysis; Identify gaps in GTM data and improve data quality; Work with AI and Data Engineering teams on data architecture for marketing purposes
Seniority
Mid-level, hands-on IC