Influence Manager
Core
Lead influencer marketing campaigns for L'Oréal, managing strategy, execution, and relationships with influencers and agencies.
Role type
Influencer Marketing Manager (Strategy & Execution)
Builds
Influencer marketing campaigns and long-term ambassador programs for L'Oréal beauty brands.
Domain
Beauty & Cosmetics / Influencer Marketing
Deliverable
product features
Required skills
Influencer strategy, campaign management, relationship management, budget management, data analytics, trend analysis, contract negotiation, compliance knowledge
Preferred skills
Passion for beauty/skincare, familiarity with luxury and mass-market sectors, experience with emerging platforms
Technologies
Traackr, Instagram, TikTok, YouTube, Snapchat
Responsibilities
Develop and implement comprehensive influencer marketing strategies; Identify key influencer segments and collaboration models; Manage annual and campaign budgets; Build and maintain relationships with influencers, agencies, and talent managers; Lead end-to-end paid influencer campaigns from ideation to performance analysis; Ensure compliance with advertising standards and disclosure regulations; Utilize data analytics to measure campaign performance and provide actionable insights; Stay updated on social media and beauty industry trends.
Seniority
Mid-Senior (5–6 years experience)