Senior Influence Executive
Core
Lead influencer strategy and campaign execution across social platforms to amplify L'Oréal's brand awareness and grow the beauty community.
Role type
Senior Influencer Executive (IC)
Builds
Influencer marketing campaigns for new product launches, brand awareness, and seasonal initiatives
Domain
Beauty industry + Influencer marketing
Deliverable
product features
Required skills
Influencer strategy, campaign management, relationship management, analytics, creative storytelling, budget management, contract negotiation
Preferred skills
Existing network of beauty influencers, experience with paid amplification or affiliate programs, knowledge of emerging platforms (TikTok Shop, Threads, YouTube Shorts)
Technologies
Traackr, TikTok, Instagram, YouTube
Responsibilities
Develop and execute influencer campaigns; Identify and onboard macro, micro, and nano influencers; Create and manage influencer briefs, contracts, and budgets; Monitor and analyze campaign performance; Build relationships with influencers, talent managers, and agencies; Collaborate with PR, social media, and creative teams
Seniority
Mid-level, hands-on IC