Social Media Editor
Core
Shape and target The New York Times journalism across social platforms, driving off-platform video promotion and integrating reader contributions into reporting.
Role type
Senior Social Media Editor (Digital Journalism)
Builds
Social presence, video journalism distribution, and reader engagement strategies for Facebook, Instagram, TikTok, WhatsApp, and emerging platforms.
Domain
News Media / Digital Journalism / Social Media Strategy
Deliverable
product features
Required skills
Social media strategy, video journalism, editorial judgment, data analysis, cross-functional collaboration, visual storytelling, headline optimization, audience segmentation
Preferred skills
Experience with emerging platforms, knowledge of Times style, ability to work across time zones, familiarity with GenAI tools for content creation
Technologies
Facebook, Twitter/X, Instagram, TikTok, WhatsApp, analytics tools
Responsibilities
Lead social presence across main accounts for breaking news and live events; execute innovative social plans for enterprise projects; develop and refine the voice of The Times on off-platform channels; build creative social native content; edit and elevate headlines, copy, and visual assets; suggest story ideas and partner with desks to produce stories anticipating reader needs; interpret data to inform editorial decisions; track success through engagement metrics; collaborate with journalists on best social media practices; partner with other audience editors on coverage opportunities.
Seniority
Senior, hands-on IC
