Social Media Manager, Growth Marketing
Core
Drive advertisers to AppLovin's ad platform through social media storytelling and content creation across X, LinkedIn, YouTube, and Instagram.
Role type
Senior Growth Marketing Manager (Social Media)
Builds
Viral social content, threads, videos, webinars, and livestreams that convert viewers into platform users.
Domain
B2B Advertising Technology / Growth Marketing
Required skills
Viral content creation, multi-channel social media management, data-driven experimentation, influencer partnerships, AI tool integration, storytelling, cross-functional collaboration.
Preferred skills
Fluency in Claude Code and agentic AI tools, experience building viral digital products, deep knowledge of indie tools and breakout DTC brands.
Technologies
X, LinkedIn, YouTube, Instagram, Claude Code, agentic AI tools.
Responsibilities
Manage daily operations of X, LinkedIn, YouTube, and Instagram accounts; create and ship weekly fresh content; engage in community conversations; measure performance and iterate; partner with influencers and brands to amplify reach.
Seniority
Senior, hands-on IC