Content Producer
Core
End-to-end production and art direction of performance-led video and static creative for a digital weight-loss program.
Role type
Senior Creative Producer / Art Director
Builds
High-volume, conversion-optimized video and static assets for patient acquisition and retention.
Domain
Digital Health / Weight Management / Performance Marketing
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Art direction, visual storytelling, shoot planning and execution, talent direction, video editing, design fundamentals, performance marketing instinct, team leadership
Preferred skills
Experience with AI-assisted creative iteration, social-native ad formats, rapid prototyping
Technologies
Premiere, After Effects, Figma, Adobe CS
Responsibilities
Concept and art-direct performance creative; plan and run shoots; direct talent and crew; steer edits to a finished standard; set visual identity standards; partner with strategists and designers.
Seniority
Senior, hands-on IC