Market Research Manager
Core
Leads data collection and analysis regarding student demographics, program demand, and competitor positioning to guide academic program development and enrollment growth.
Role type
Market Research Manager
Builds
Action plans for academic program development and institutional marketing strategies
Domain
Education sector
Deliverable
dashboards & analysis
Required skills
Market research, data analysis, survey design, competitor intelligence, statistical analysis, strategic advising
Preferred skills
MBA, experience in EdTech or non-profit sector
Technologies
Qualtrics, SurveyMonkey, SPSS, R, Python, Excel
Responsibilities
Study enrollment trends and student behavior, track competitor institutions and pricing models, build and run qualitative and quantitative studies, create visual dashboards and reports for leadership, guide program development teams on launch viability