Staff Content Designer
Core
Craft content, messaging, and story across the consumer experience for a direct-to-consumer financial product, turning complex decisions into clear, trustworthy narratives.
Role type
Staff Content Designer (hands-on IC)
Builds
Narrative backbone for major product flows (landing pages, onboarding, checkout, post-purchase) and content standards/practices.
Domain
Fintech / Life Insurance
Deliverable
product features
Required skills
Content design, copywriting, storytelling, plain language, A/B testing, usability research, Figma, AI tools for content generation, regulatory compliance
Preferred skills
Experience with direct-to-consumer digital products, portfolio showing impact on conversion/revenue, presentation skills, collaborative writing
Technologies
Figma, AI tools
Responsibilities
Write and shape content across the purchase journey; Build narrative backbone for major product flows; Balance functional clarity with emotional resonance; Rapidly iterate on content in collaboration; Present designs to leadership; Evolve content standards and tone-of-voice guidelines; Use AI tools to produce on-brand content; Ground work in evidence via audits, research, and analytics.