Graphic Designer
Core
Design premium visual assets for a global colored lens brand's D2C channels to drive conversion and maintain a luxury aesthetic.
Role type
Senior Graphic Designer (D2C/E-commerce)
Builds
Homepage banners, paid social ads, email/CRM visuals, and social media graphics for a global fashion/beauty brand.
Domain
Fashion / Beauty / Direct-to-Consumer (D2C)
Deliverable
product features
Required skills
Adobe Photoshop, Adobe Illustrator, luxury beauty aesthetics, conversion-focused design, D2C e-commerce, rapid prototyping, platform-native design (Instagram, TikTok, Facebook), A/B testing, attention to detail.
Preferred skills
AI image generation tools (Midjourney, Firefly), motion graphics (After Effects).
Responsibilities
Design high-converting homepage and collection banners for desktop and mobile; create scroll-stopping static ads for Meta; develop on-brand email and CRM visuals; produce social media graphics (carousels, stories, posts); ensure brand consistency across all paid and organic channels; iterate and test visuals using performance data.
Seniority
Mid-to-Senior, hands-on IC (via careerplan.io/jobs/4523753-graphic-designer-at-swati-cosmetics)