ViiV Healthcare (GSK) Sr. Director, Portfolio & Channel Marketing
Core
Leads U.S. portfolio marketing strategy for a complex HIV and specialty medicine portfolio, connecting portfolio priorities with customer strategy and commercial execution.
Role type
Senior Director, Portfolio & Channel Marketing
Builds
Integrated portfolio strategies, HCP engagement programs, corporate account strategies, and commercial lifecycle plans for HIV medicines.
Domain
Healthcare / Pharmaceuticals / HIV
Deliverable
product features
Required skills
Portfolio strategy, HCP engagement, Key Opinion Leader (KOL) management, corporate account strategy, lifecycle marketing, team leadership, data-driven decision making
Preferred skills
Experience with large health systems or strategic accounts
Technologies
None stated
Responsibilities
Lead integrated portfolio and multi-brand strategies; oversee HCP engagement and speaker programs; develop enterprise-wide IDN and corporate account strategies; manage commercial KOL engagement; lead U.S. conference and congress strategy; lead lifecycle management and portfolio transitions.
Seniority
Senior, hands-on IC with enterprise leadership