Marketing Manager & Launch Lead
Core
Lead the successful launch and lifecycle management of assigned therapy areas and brands, driving growth and patient access through strategic marketing plans and cross-functional coordination.
Role type
Senior individual contributor marketing manager & launch lead
Builds
Integrated marketing campaigns, launch plans, and access strategies for specialty medicines, vaccines, and general medicines
Domain
Biopharmaceuticals (respiratory, biologics, specialty medicines)
Deliverable
product features
Required skills
Strategic planning, commercial forecasting, cross-functional leadership, KPI tracking, market expansion, brand strategy, access & reimbursement planning, external stakeholder engagement, regulatory compliance
Preferred skills
Biologics expertise, respiratory medicine knowledge, specialty medicines experience, budget management, problem-solving under uncertainty
Technologies
Digital marketing tools, omnichannel platforms, data analytics systems
Responsibilities
Define product portfolio vision and strategy; lead core commercial cycle and brand forecasting; translate global strategy into launch plans with milestones and KPIs; coordinate cross-functional launch execution; track and review performance metrics; oversee product lifecycle from pre-launch to post-launch; identify new market opportunities; engage external experts and healthcare providers; co-create brand strategies and educational programs; execute access and reimbursement plans; spend ~50% of time externally facing; ensure compliance with ethical and regulatory standards