Global Head of Marketing
Core
Define global marketing strategy and drive adoption of the Coins product across international markets.
Role type
Global Head of Marketing
Builds
Global marketing strategy, GTM plans, PR campaigns, community growth, and digital marketing channels.
Domain
Cryptocurrency / Financial Services
Deliverable
product features
Required skills
Global marketing strategy, GTM execution, PR and event management, community management, digital marketing (SEO, paid ads), P&L management, team leadership, crypto industry knowledge, international market expertise (Philippines, EU, AU, Asia).
Preferred skills
Experience in high-pressure environments, flexibility, practical leadership style.
Responsibilities
Partner with senior leadership to define marketing strategy; lead international GTM and event activation; manage global PR, events, agencies, and KOLs; drive global community growth; lead digital marketing teams to optimize P&L; align team outputs with company goals.