Brand & Growth Marketing Manager
Core
Define brand positioning and narrative, drive user acquisition and retention through data-led experiments, and build community partnerships to transform followers into active users.
Role type
Brand & Growth Marketing Manager (early-stage startup)
Builds
Travel planning app with integrated social network
Domain
Travel technology / Social networking
Required skills
Brand strategy, data analysis, A/B testing, paid advertising management, community management, partnership development, product marketing, user retention strategies, content strategy
Preferred skills
Experience in early-stage startups, travel industry knowledge, community building, creator collaboration
Technologies
Meta Ads, ASO, Telegram, community chat platforms
Responsibilities
Define brand positioning and translate it into measurable growth strategies; set up user tracking and analyze acquisition/activation/retention data; manage paid ad campaigns and coordinate content plans; build relationships with creators and partners in the travel ecosystem; gather user insights to inform product development.
Seniority
Individual Contributor, hands-on execution with strategic ownership