Product Marketing - Marketing Department, Travel & Mobility Business (C&M)
Core
Drive User Generated Content (UGC) quality and quantity for Rakuten Travel, focusing on hotel guest reviews and accommodation-posted content to support AI services and customer acquisition.
Role type
Product Marketing Manager (Content Strategy)
Builds
UGC review programs, content submission campaigns, and review product UI/UX improvements for Rakuten Travel.
Domain
Online Travel / Digital Marketing / AI Content Strategy
Deliverable
product features
Required skills
Content planning, community management, social media management, review program strategy, user research, stakeholder coordination, SQL, Python, Tableau, Figma
Preferred skills
Web Producer experience, UI Design, Product Management, third-party social media account management
Technologies
SQL, Python, Tableau, Figma
Responsibilities
Design and implement review incentive programs with PDCA cycles; Lead UI/UX improvements for review products based on user needs; Identify and nurture influential reviewers; Plan campaigns to encourage accommodations to post user-needed content; Curate and leverage accommodation content for customer acquisition.
Seniority
Mid-Career, hands-on IC