Practicante de Marketing
Core
Marketing intern supporting customer lifecycle analysis, campaign execution, and data-driven decision-making for Mercado Libre's business units in Colombia.
Role type
Marketing Intern
Builds
Customer acquisition, retention, and loyalty strategies; email, push, and in-app campaigns; digital ad campaigns on Meta, Google, and TikTok.
Domain
E-commerce / Fintech / Marketing
Deliverable
dashboards & analysis
Required skills
SQL, Tableau or Looker Studio, BigQuery, Excel or Google Sheets, English (intermediate), AI tools (Claude, Codex)
Preferred skills
Entrepreneurial mindset, adaptability, teamwork
Technologies
BigQuery, Tableau, Looker Studio, SQL, Excel, Google Sheets, Meta, Google, TikTok, Claude, Codex
Responsibilities
Analyze and monitor buyer lifecycle indicators (acquisition, retention, loyalty) with focus on Colombia; Extract and validate buyer behavior data via SQL queries in BigQuery; Assist in audience segmentation and execution of email, push, and in-app campaigns; Manage direct and digital ad channel budgets (Meta, Google, TikTok); Explore and implement AI tools and automations to optimize internal processes.
Seniority
Intern
