Marketing Specialist
Core
Execute day-to-day marketing tactics, content creation, and campaign support for a maternal health organization serving underserved communities.
Role type
Marketing Specialist (Healthcare)
Builds
Digital newsletters, social media content, email campaigns, and brand collateral for expectant mothers and families.
Domain
Healthcare / Maternal Health
Deliverable
product features
Required skills
Copywriting, proofreading, social media management, email marketing, project management, vendor management, analytics tracking, CMS management
Preferred skills
Graphic design (Adobe Creative Cloud, Figma), video editing, marketing automation (HubSpot), CRM tools, Asana, Jira, Confluence, WordPress, Webflow, Squarespace
Technologies
Asana, HubSpot, Google Suite, Adobe Creative Cloud, Figma, WordPress, Webflow, Squarespace
Responsibilities
Edit creative assets and maintain brand guidelines; manage project workflows and SOPs in Asana; procure marketing collateral from vendors; support multi-channel campaigns (email, SMS, direct mail); manage social media content calendar and engagement; coordinate giveaways and swag; design email templates; track campaign KPIs and analytics; maintain website and newsletter content; handle inbound communications.
Seniority
Mid-level, hands-on IC