Owala Brand Marketing Associate- Core & Campaign
Core
Manage product portfolio, seasonal color/pattern calendars, and launch readiness for Owala hydration products.
Role type
Brand Marketing Associate (CPG)
Builds
Product lines, seasonal collections, and launch campaigns for consumer hydration products
Domain
Consumer Packaged Goods (CPG) / Hydration
Deliverable
product features
Required skills
Product portfolio management, seasonal assortment planning, sales data analysis, cross-functional partnership, strategic pricing, retailer material development
Preferred skills
P&L mechanics, 4Ps brand strategy, trend forecasting, inventory flow management, consumer culture instincts
Technologies
None stated
Responsibilities
Manage assigned product lines including SKU setup and lifecycle tracking; Support seasonal color and pattern calendar from concept to launch; Drive new product introduction workstreams; Build portfolio reporting on sell-through and velocity; Analyze sales data and consumer insights to inform assortment decisions; Partner with Creative and Brand teams on campaign moments; Support Sales with product stories and merchandising inputs
Seniority
Mid-level, hands-on IC
