Growth Lead
Core
Own acquisition and retention for a US market launch, turning user feedback and conversion data into roadmap decisions and repeatable growth playbooks.
Role type
Senior consumer growth lead (0-1 launch)
Builds
Consumer product launches and growth loops
Domain
Consumer AI / Hardware-adjacent startups
Deliverable
production ML models | product features
Required skills
Consumer product launches end-to-end, push-distribution channels, funnel conversion analysis, 0-to-1 hiring experience, Product Hunt/Hacker News launches, community-led growth (PLG), referral/waitlist tooling
Preferred skills
Consumer AI or hardware-adjacent startup background, bilingual fluency in English and Mandarin
Technologies
Viral Loops, Waitlist.co, Betabound, AppSumo
Responsibilities
Design and execute multi-channel beta-to-launch funnel, run experiments to identify compounding growth loops, sequence and prioritize launch channels, talk directly to users and feed market feedback into product decisions, coordinate with global branding and marketing team
Seniority
Senior, hands-on IC
