Art Director, DEFEND
Core
Leads the development, execution, and delivery of visual and graphic content across the Defend by Tactacam brand portfolio, shifting the brand narrative from product-focused to storytelling.
Role type
Art Director (Brand & Design Operations)
Builds
Visual identity, design campaigns, brand storytelling assets, retail assets, and social media content for Defend by Tactacam.
Domain
Outdoor technology / Branding
Deliverable
product features
Required skills
Art direction, design leadership, visual identity management, project management, budget management, agency/vendor management, design operations, strategic planning, stakeholder coordination, creative direction, process documentation.
Preferred skills
Experience building scalable content systems, experience with multiple content formats and channels.
Responsibilities
Lead the charge on a refreshed visual identity for Defend by Tactacam, acting as the primary visionary to shift the brand narrative from product-focused to storytelling. Manage, mentor, and develop a team of graphic designers while creating clear expectations and a culture of ownership. Lead the creative vision for design and visual content across campaigns, product launches, brand storytelling, retail assets, social media, evergreen initiatives, and emerging opportunities. Partner closely with the Senior Creative Director, Brand Director, and Director of Production to shape strategies and bring ideas to life. Translate business objectives and brand strategy into visual concepts and compelling narratives that connect with audiences. Guide concept development, storyboarding, creative reviews, and final approvals. Build design briefs, schedules, timelines, documentation, and internal processes that support efficient execution. Make decisions that balance creative ambition, production realities, timing, and budget. Proactively identify future needs across internal teams, contractors, and external partners. Coordinate design efforts across stakeholders to maximize content opportunities and eliminate inefficiencies. Own relationships with creative agencies, freelance designers, illustrators, production houses, and specialty creative partners. Create an environment where creativity, accountability, craftsmanship, and operational excellence can coexist.
Seniority
Mid-Senior, hands-on IC with leadership responsibilities