Agency Practice Strategy Lead
Core
Overseeing the execution of marketing agency practice strategies, managing external agency relationships, and fostering collaboration with cross-functional teams to ensure operational excellence and strategic alignment.
Role type
Senior IC marketing practice strategy lead
Builds
Marketing agency practice strategies and operational frameworks for key agency partners
Domain
Marketing / Agency Management
Deliverable
product features
Required skills
Agency management, Brand strategy, Project management, Marketing communications, KPIs, Vendor assessment, Cross-functional leadership, Strategic planning
Preferred skills
Creative agency experience, Social marketing, Data-led planning, Thought leadership
Technologies
None stated
Responsibilities
Oversee execution of marketing agency practice strategies leveraging set policies and standards; Project manage content creation work with external agency partners; Drive collaboration with cross-functional teams including worldwide marketing teams and procurement; Oversee definition, writing, and testing of briefs and scope documents; Enable discussions on vetting and updating agency rosters and assessing new vendors; Provide mentorship and guidance to lower-level employees.
Seniority
Senior, hands-on IC with strategic oversight