Senior Platform Developer
Core
Senior Platform Developer overseeing execution and optimization of multi-channel marketing campaigns on the Customer Experience Platform, focusing on Salesforce Marketing Cloud Engagement and Data 360.
Role type
Senior Platform Developer (Marketing Operations)
Builds
Salesforce Marketing Cloud solutions, automation workflows, and integrated customer communication systems.
Domain
Life Sciences / Digital Marketing / CRM
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Salesforce Marketing Cloud expertise, email marketing operations, SQL for data segmentation, API integration, HTML/CSS/AMPscript/SSJS, project management, client-facing communication
Preferred skills
Salesforce Data 360 experience, other ESP/Marketing Automation Platforms (Marketo, Klaviyo, HubSpot), regulated industry experience (pharmaceutical, life sciences, financial services)
Technologies
Salesforce Marketing Cloud (Journey Builder, Automation Studio, Email Studio), Salesforce CRM (Sales/Health Cloud), REST/SOAP APIs, SQL, HTML, CSS, JavaScript, AMPscript
Responsibilities
Design and build Salesforce Marketing Cloud solutions aligned with business objectives; Architect and implement automation workflows using Journey Builder and Automation Studio; Integrate Salesforce with third-party applications via APIs; Write and optimize SQL queries for data segmentation; Build and maintain Cloud Pages for personalized experiences; Configure and troubleshoot automations and integrations; Collaborate with CRM and data teams for secure data flows; Maintain data hygiene and compliance standards; Develop documentation and reusable components; Act as subject matter expert for SFMC technologies; Drive innovation in campaign processes and automation strategies; Provide hands-on leadership for complex campaign builds; Troubleshoot issues to maintain campaign performance.
Seniority
Senior, hands-on IC with client-facing responsibilities