#ACN GN - SONG - MT - Build Brand Momentum - Senior Manager
Core
Senior Manager leading marketing transformation, brand momentum, and GenAI-enabled insight strategies for global clients to optimize marketing, sales, and customer service functions.
Role type
Senior Manager, Marketing Transformation & Brand Strategy
Builds
Tech-powered brand, insight, and creative transformation engagements; GenAI-enabled assets and operating models
Domain
Marketing, Brand Strategy, Market Research, Generative AI
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Market Research (Primary/Secondary/Qualitative/Quantitative), Brand Strategy, Go-to-Market Strategy, GenAI Asset Management, Data Visualization, UX/UI Research, Program Management, Stakeholder Management, Content Management
Preferred skills
GenAI subject matter expertise, Agentic AI strategy, Cross-functional team leadership
Technologies
GenAI tools, Marketing Technology Platforms, Data Analytics Tools
Responsibilities
Shape and deliver tech-powered brand and insight transformation engagements; Translate emerging AI capabilities into scalable client solutions; Develop comprehensive marketing strategies and assess current processes; Lead delivery of high-impact brand and market insight programs; Define and operationalize agentic asset strategies; Guide clients on brand positioning and growth strategy; Lead design of GenAI-enabled assets; Create new operating models and organizational structures; Sell BBM offering services to clients; Support team growth and skill development; Build relationships with clients and internal practices.
Seniority
Senior Manager, hands-on IC with leadership responsibilities