Lead Product Content Manager
Core
Own and evolve the content programming of a mobile fitness product (Simple Move) for a 40+ female audience, defining program logic, topics, and progression to drive retention and engagement metrics.
Role type
Lead Product Content Manager (Product Ownership & Programming Leadership)
Builds
Personalized 6-week fitness programs, workout logic, and in-app user experience flows
Domain
Digital Health / Mobile Fitness / Women's Health (40+)
Deliverable
production ML models | product features
Required skills
Kinesiology or exercise physiology background, hypothesis-driven experimentation (A/B testing), product metrics ownership, cross-functional orchestration, content production scaling, audience intuition (women 40+)
Preferred skills
Perimenopause-aware programming, AI-generated content integration, data analysis for retention
Technologies
AI-generated content tools, mobile fitness platforms
Responsibilities
Define topic roadmap and program progression rules; Design workout, weekly, and 6-week-block programs; Drive key product metrics (renewal, completion, conversion); Validate methodology with scientific peers; Scale content production with producers; Run experiments to optimize engagement; Redesign user flows based on data analysis.
Seniority
Senior, hands-on IC
