Marketing Manager - Oncology
Core
Lead local oncology marketing plans by translating therapy area strategy into measurable objectives and designing patient/healthcare professional journeys.
Role type
Marketing Manager (Oncology)
Builds
Integrated multichannel campaigns for oncology therapies
Domain
Biopharma / Oncology
Deliverable
product features
Required skills
Multichannel campaign planning, Commercial acumen, Cross-functional collaboration, Regulatory compliance knowledge, Vendor management, Budget management
Preferred skills
Oncology or specialty care marketing experience, Customer journey design, Digital channel optimization, Sales enablement material development, Data analytics
Technologies
Digital marketing platforms, CRM systems, Campaign management tools
Responsibilities
Translate therapy area strategy into local marketing plans, Design patient and healthcare professional journeys, Plan and deliver integrated multichannel campaigns, Monitor campaign performance and recommend improvements, Manage vendor relationships and promotional budgets
Seniority
Mid-level, hands-on IC
