Digital Content Management Analyst
Core
Managing and optimizing marketing processes and systems to improve efficiency and effectiveness by organizing, categorizing, and publishing digital content.
Role type
Digital Content Management Analyst
Builds
Organized content components and structured Sources of Truth (SOT) for internal and client use
Domain
Digital Marketing Operations / Content Services
Deliverable
product features
Required skills
CMS platforms (WordPress, AEM, Magnolia), content structuring and tagging, SEO and accessibility standards, workflow management tools (Jira, Confluence), HTML basics, component-based structured workflows
Preferred skills
Experience with CMS platforms, basic technical understanding of web components, familiarity with collaboration tools (Slack, MS Teams)
Technologies
WordPress, Adobe Experience Manager (AEM), Magnolia, Jira, Confluence, HTML
Responsibilities
Create, edit, and publish digital content using CMS platforms; consult clients on briefs and content requirements; follow brand templates and content guidelines; collaborate with Design and Development teams; participate in peer reviews for content consistency; tag and structure content components with proper metadata; log daily work progress and publishing updates; identify and escalate issues in component behavior or publishing flow; maintain organized documentation and Sources of Truth (SOT)
Seniority
Mid-level individual contributor
