Social Media & Marketing Manager
Core
Own end-to-end social media, content creation, and influencer partnerships to drive pre-purchase customer engagement and sales for a DTC shapewear brand.
Role type
Social Media & Marketing Manager (DTC Fashion)
Builds
Social content (Reels, carousels), creator partnerships, brand campaigns
Domain
Direct-to-Consumer Fashion / Shapewear
Deliverable
product features
Required skills
Bilingual English/Hindi, social media strategy, influencer management, content creation (video/image), data analytics, campaign planning
Preferred skills
AI tools proficiency, personal social media presence, paid ads execution, graphic design basics
Technologies
Shopify, Meta Ads Manager, YouTube Studio, Instagram Insights, Midjourney, Gemini, Claude, ChatGPT, ElevenLabs, Photoshop, Canva, Figma
Responsibilities
Plan and ship 5+ posts weekly across platforms, source and manage 10–20 creator partnerships monthly, write hooks and scripts in English/Hindi, track performance metrics to optimize strategy, plan brand campaigns around launches and festivals
Seniority
Junior to Mid-level (0-2 years preferred)