Product Marketing Director
Core
Lead product marketing, customer insights, go-to-market strategy, and thought leadership for a legal tech platform managing outside counsel and legal talent.
Role type
Director of Product Marketing
Builds
Legal tech platform for sourcing, managing, and engaging outside counsel and legal talent
Domain
Legal Technology / SaaS
Deliverable
product features
Required skills
B2B product marketing, go-to-market strategy, customer insight programs, advisory board management, competitive intelligence, sales enablement, content strategy, market research, account-based marketing
Preferred skills
Enterprise SaaS experience, legal tech domain knowledge, complex B2B sales cycle understanding
Technologies
None explicitly stated
Responsibilities
Lead product marketing strategy across the portfolio; Develop positioning and messaging for buyer personas; Drive go-to-market planning for new products and partnerships; Partner with Product, Sales, and Leadership for alignment; Develop competitive intelligence and market insights; Create sales enablement materials; Build and scale customer feedback and advisory board programs; Lead customer research initiatives; Identify market trends and opportunities; Translate customer feedback into product recommendations; Develop strategic content and thought leadership; Ensure consistent product messaging; Partner on account-based marketing; Support pipeline growth through engagement programs; Analyze campaign performance to refine strategies.
Seniority
Director, strategic leadership