Product Marketing Director

## About the Role Priori transforms how legal departments source, manage, and engage outside counsel and legal talent. Our platform helps legal teams identify the right providers, run data-driven RFPs, manage law firm panels, engage flexible legal talent, and gain greater visibility into legal spend and performance. Priori is seeking a strategic and customer-focused Director of Marketing to lead product marketing, customer insights, go-to-market strategy, and thought leadership initiatives across Priori's growing portfolio of solutions. This role will serve as the bridge between Product, Sales, Customer Success, and Marketing, ensuring Priori's products are effectively positioned, differentiated, and brought to market. The Director of Marketing will be responsible for developing messaging, driving product launches, managing customer feedback programs, leading client advisory board initiatives, and equipping revenue teams with the insights and content needed to succeed. The ideal candidate combines strong product marketing expertise with a deep curiosity about customers, markets, and industry trends. While demand generation experience is important, this role's primary focus is product marketing, customer engagement, and go-to-market leadership. ## Responsibilities * Lead product marketing strategy across Priori's portfolio of solutions, including legal talent, panel management, RFP management, and future product offerings. * Develop and maintain compelling positioning, messaging, and value propositions for key buyer personas, including General Counsel, Legal Operations leaders, procurement teams, and business stakeholders. * Drive go-to-market planning and execution for new products, features, partnerships, and strategic initiatives. * Partner closely with Product, Sales, Customer Success, and Executive Leadership to ensure alignment between market needs, product strategy, and customer communications. * Develop competitive intelligence and market insights that inform positioning, sales strategy, and business planning. * Create and maintain sales enablement materials, including persona guides, battlecards, presentations, product collateral, and messaging frameworks. * Serve as the voice of the customer by building and scaling programs that capture customer feedback and market insights. * Own and expand Priori's client advisory board strategy, including member recruitment, engagement, programming, and executive communications. * Lead customer research initiatives, including interviews, surveys, win/loss analysis, and voice-of-customer programs. * Identify market trends, customer needs, and emerging opportunities that influence product development and go-to-market strategy. * Partner with Product and Executive Leadership to translate customer feedback into actionable recommendations. * Develop strategic content initiatives that support product adoption, customer engagement, and market education. * Oversee the creation of customer stories, webinars, reports, thought leadership content, product launch materials, and sales enablement assets. * Partner with internal subject matter experts, customers, and executives to develop compelling narratives that reinforce Priori's leadership position within the legal industry. * Ensure consistent product messaging and storytelling across customer-facing channels. * Partner with marketing leadership to reinforce Priori's brand positioning and market differentiation through product marketing, customer advocacy, and thought leadership initiatives. * Support executive visibility efforts through customer programs, industry events, research initiatives, and content development. * Help strengthen Priori's reputation as a trusted partner to legal departments and legal operations teams. * Collaborate closely with the marketing team to ensure campaigns are grounded in strong market insights, audience segmentation, and product positioning. * Partner on account-based marketing initiatives, integrated campaigns, events, and customer engagement programs. * Support pipeline growth by developing messaging, content, and programs that improve engagement and conversion throughout the buyer journey. * Analyze market feedback, campaign performance, and customer behavior to continuously refine go-to-market strategies. * Work cross-functionally with Sales, Customer Success, and Marketing leadership to align marketing investments with business objectives. ## Requirements * 7+ years of B2B marketing experience, with significant experience in product marketing, go-to-market strategy, and customer-facing marketing programs. * Experience marketing enterprise SaaS, legal technology, marketplaces, professional services technology, or related solutions. * Proven track record developing positioning, messaging, and launch strategies for multiple products or solution lines. * Experience building customer insight programs, advisory boards, customer councils, or similar initiatives. * Strong understanding of enterprise buying processes and complex B2B sales cycles. * Exceptional communication, storytelling, and content development skills. * Ability to influence and collaborate effectively across Product, Sales, Customer Success, and Executive teams. * Familiarity with demand generation, account-based marketing, and revenue marketing principles. ## What Success Looks Like * Product launch effectiveness and adoption. * Sales enablement utilization and impact. * Client advisory board engagement and customer feedback participation. * Customer and market insights generated and acted upon. * Content engagement and thought leadership performance. * Competitive differentiation and messaging effectiveness. * Marketing contribution to pipeline growth and revenue outcomes.