Growth Hacker

## About the Role We are posting this role now because we want to find the right person, not the available person. Our product — Conseleo, an AI-powered board governance platform for regulated insurance firms — launches in November 2026. We are being deliberate: we would rather have a conversation six months early than hire in a rush. If you are the kind of person this listing describes, we would like to hear from you now. We will be straight about the timeline and what the role looks like when it starts. We need someone who can build the growth engine for Conseleo's individual product from scratch. Not run campaigns. Not manage an agency. Build the thing — the content strategy, the SEO foundation, the LinkedIn presence, the conversion funnel — and own it. Our buyers are NEDs, board members, CFOs, and senior executives in regulated financial services. They live on LinkedIn. They read governance and regulatory content. They do not click on ads. Getting in front of them requires credibility, consistency, and the ability to write things worth reading. This is a content-led, compounding growth role. If you are looking for a paid acquisition budget and a performance marketing playbook, this is not it. If you want to build something from zero that gets better every month because the content compounds and the audience grows, read on. ## About the Company Resnova is a specialist insurance advisory and consulting firm. The founder has 27 years in the industry — Tesla Insurance Europe, Zego, Allianz — and we work with carriers, MGAs, and insurtechs on problems that require genuine regulatory and commercial depth. Conseleo is our proprietary AI-powered board governance platform, built in-house. It allows board members and senior executives to interrogate board packs, stress-test decisions, and manage governance workflows in a secure, regulated environment — without putting sensitive documents into a generic AI tool. We are launching two products simultaneously: an individual product for NEDs and senior executives who want private access to AI-powered governance support, and a board product for insurance companies and regulated firms. The individual product is our cash cow — faster to sell, bigger addressable market, shorter sales cycle. That is where this role starts. ## What You'd Own - Content; SEO - Build and execute a content strategy targeting board members, NEDs, and senior executives in regulated financial services - Produce long-form content — articles, guides, regulatory explainers — that ranks and builds trust with the right audience - Own Conseleo's SEO foundation: keyword strategy, on-page optimisation, content calendar, performance tracking - Support the founder's thought leadership output — help turn his insurance expertise into content that reaches the right people - LinkedIn & Distribution - Build and manage Conseleo's LinkedIn presence as a primary distribution channel - Develop a posting cadence, content formats, and engagement strategy that grows a relevant audience - Work with the founder's personal LinkedIn to amplify reach into the NED and board member network - Identify and engage relevant communities, associations, and publications where the target audience is active - Conversion & Funnel - Own the individual product funnel from awareness to trial to paid — understand where people drop off and fix it - Set up basic analytics, track what's working, and make decisions based on data not instinct alone - Build and iterate on onboarding and activation flows that turn sign-ups into active users - Support the board product pipeline where content and credibility open doors that BD follow-up can close ## What We're NOT Looking For - A performance marketer who needs a paid budget to generate results - Someone who outsources the writing and manages an agency — you need to be able to write - A brand or comms person — too early for that - Anyone who measures success by impressions rather than pipeline ## What We ARE Looking For - You have grown something from near zero — an audience, a product, a content channel. Scrappily, not with a big budget - You can write — clearly, credibly, in a voice that a senior executive would read and not immediately dismiss - You understand SEO as a compounding asset, not a tactic - You are comfortable with LinkedIn as a primary distribution channel and know how to build on it - You are data-literate enough to set up basic tracking, read a funnel, and know what the numbers are telling you - You have some exposure to fintech, regtech, professional services, or regulated industries — even academic or internship level - You are genuinely curious about AI and governance — Conseleo sits at the intersection of both and you need to understand what you are selling