Marketing Specialist
Core
Execute day-to-day marketing tactics, manage campaigns, and maintain digital assets for a maternity care organization serving underserved communities.
Role type
Marketing Specialist (hands-on IC)
Builds
Multi-channel marketing campaigns, digital content, and brand collateral for expectant mothers and families.
Domain
Healthcare / Maternity Care
Deliverable
product features
Required skills
Copywriting, proofreading, social media management, email marketing, project management, vendor management, analytics tracking, CMS management
Preferred skills
Graphic design (Adobe Creative Cloud, Figma), video editing, marketing automation/CRM proficiency, healthcare marketing experience
Technologies
Asana, HubSpot, Google Suite, Squarespace, WordPress, Webflow
Responsibilities
Edit creative assets and maintain brand guidelines; manage project workflows and SOPs; procure marketing collateral from vendors; execute multi-channel campaigns (email, SMS, direct mail); manage social media content and engagement; coordinate giveaways and swag; design email templates; track campaign KPIs and analytics; maintain newsletters and website content; handle inbound communications.
Seniority
Mid-level, hands-on IC
