Product Data Analyst, Mobile App User Acquisition
Core
Drive product and performance insights for Mobile App User Acquisition by analyzing campaign data, defining metrics, and building automated analytical workflows.
Role type
Product Data Analyst (Mobile UA)
Builds
Reliable datasets, data pipelines, dashboards, and automated analytical workflows
Domain
Advertising Technology / Mobile User Acquisition
Deliverable
dashboards & analysis
Required skills
SQL, Tableau, Snowflake, MySQL, Product Metrics Definition, Data Visualization, Root Cause Analysis, Stakeholder Communication
Preferred skills
Analytics Engineering, Apache Airflow, Python, Self-service Analytics (ThoughtSpot), Mobile Measurement Partners (AppsFlyer/Adjust), Mobile UA Metrics, AI Tools for Analytics, AI Agents
Technologies
Tableau, Snowflake, MySQL, Apache Airflow, Python, APIs, Event Logs
Responsibilities
Analyze historical and real-time mobile user acquisition campaign data; Define and refine core metrics for UA campaign performance; Partner with Product and ML teams on targeting and optimization; Build and maintain Tableau dashboards; Create reporting structures for cross-functional teams; Lead weekly performance reviews; Design scalable datasets and reporting solutions; Build or maintain Apache Airflow pipelines; Identify data quality gaps; Support product experiments; Automate reporting workflows using AI; Build internal AI agents and reusable skills.
Seniority
Mid-level, hands-on IC
