Global Branding Specialist
Core
Senior Global Branding Specialist responsible for connecting branding to business results, leading brand positioning, architecture, and integrated campaigns across global markets.
Role type
Senior IC Global Branding Specialist
Builds
Global brand positioning, brand architecture, and integrated B2B marketing campaigns
Domain
Technology / SaaS / Conversational AI
Deliverable
product features
Required skills
Brand architecture, brand governance, B2B marketing strategy, process building from scratch, strategic stakeholder facilitation, AI tool fluency for branding, full-funnel communication planning
Preferred skills
B2B/SaaS/Tech experience, international expansion experience, multi-market brand management
Technologies
AI tools for brand research and planning
Responsibilities
Maintain brand positioning consistency across all markets and touchpoints; Evolve brand architecture as the product portfolio scales; Build brand processes from scratch in a fast-paced scale-up environment; Ensure brand governance via guidelines and workflows; Create B2B campaigns to drive enterprise market reputation; Manage communication calendar for Brazil; Analyze complex scenarios to propose brand building solutions
Seniority
Senior, hands-on IC