Associate Director of Public Relations
Core
Shape public perception of Illumina as a global leader in genomics and biotechnology by driving media coverage and enhancing the authority of company leaders.
Role type
Senior IC public relations director (biotech)
Builds
Media programs, press releases, executive briefing materials, and unified messaging for Illumina's global brand.
Domain
Biotechnology, genomics, healthcare
Deliverable
product features
Required skills
PR strategy development, media relationship management, crisis communication, issues management, communications analytics, executive visibility building, cross-functional collaboration, storytelling, project management
Preferred skills
Biotech/life sciences industry experience, scientific content translation, media monitoring tools expertise
Technologies
Media monitoring tools, communications analytics platforms
Responsibilities
Design and implement proactive public relations strategies; lead media program including journalist relationship development; align global PR impact and coordinate with agencies; develop and track PR metrics; collaborate with executive communications team; develop media materials; build relationships with journalists and industry stakeholders; monitor media coverage and deliver strategic insights; support crisis communication planning; mentor external communications team members; partner with marketing, IR, and R&D teams.
Seniority
Senior, hands-on IC with management responsibilities