Senior Analyst - CN
Core
End-to-end ownership of campaign execution, optimization, and performance monitoring for strategic Tier 1 and China portfolio accounts.
Role type
Senior Analyst (Ad Tech / Performance Marketing)
Builds
Optimized advertising campaigns and performance outcomes for high-value clients
Domain
Digital Advertising, Programmatic Media, Machine Learning
Deliverable
production ML models | product features | dashboards & analysis
Required skills
SQL, Python, R, analytical thinking, root-cause analysis, proactive communication, mentoring
Preferred skills
Ad tech/DSP experience, machine learning-driven optimization, large-scale campaign analytics
Technologies
SQL, Python, R
Responsibilities
Own campaign execution end-to-end (setup, QA, launch, optimization, pacing), proactively monitor daily campaign health and flag anomalies, identify and resolve performance issues without prompting, execute advanced optimizations and testing strategies, communicate risks and status updates proactively, respond to system alerts and inquiries within SLAs, document tests and contribute to internal playbooks, mentor junior analysts
Seniority
Senior, hands-on IC
