VP, International DTC
Core
VP, International DTC to run and grow NordicTrack's direct-to-consumer business outside the US, owning the commercial P&L and revenue growth across priority markets.
Role type
VP, International Direct-to-Consumer (DTC)
Builds
NordicTrack fitness hardware and subscription services for international consumers
Domain
Health & Fitness / Direct-to-Consumer E-commerce
Required skills
P&L ownership, international strategy, demand generation, brand localization, merchandising, pricing strategy, team leadership, cross-functional influence, conversion rate optimization, retention strategy
Preferred skills
Experience in PE-backed companies, experience in UK/Australia/Germany/France/China markets
Technologies
YouTube, CRM, paid social, affiliates, CMS, BNPL
Responsibilities
Own the international DTC P&L and set growth targets; Adapt global brand positioning for local markets; Lead the international team of country managers and specialists; Coordinate with global paid media, web dev, and creative teams; Optimize site experience and checkout for international users; Manage pricing, promotion, and merchandising strategy per market.
Seniority
Executive (VP), hands-on IC with strategic oversight