Head Of Viral Social Ugc Clippers At Aios Remote 200k 400k Yr 0 15 0 50
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## About the role
We're building a world-class team.
You'll lead Viral Socials at AIOS, fully owning the system that turns UGC into predictable viral reach across TikTok, Instagram, Facebook, and creator-led channels.
Your fundamental role is to engineer attention at scale. You'll build a repeatable virality engine that consistently turns short-form content into high-volume reach, engagement, and brand awareness.
You'll own the entire UGC virality system end-to-end: sourcing creators, managing output quality, building AI-assisted workflows, coordinating clippers and editors, optimizing publishing cadence, and expanding distribution. You'll nail building out repost ecosystems, meme pages, creator partnerships, and emerging formats.
You'll design feedback loops between content creation, distribution, and performance, rapidly testing hooks, formats, narratives, and posting strategies to identify what spreads. You'll then scale "winners" aggressively.
You'll work closely with our Creative and Performance teams to turn social media into a scalable acquisition channel while maintaining quality and compliance.
Success in this role means building one of the highest-performing organic growth engines in consumer health, making all AIOS brands impossible to ignore online.
This is a full-time, fully remote role, and you'll work mostly async in the timezone of your choice. You must be around until midday Pacific Time every weekday to have enough crossover with me.
This is a senior role. You'll report directly to our VP Growth (Rick Singh) and work closely with me, Richie :) (our CEO). I'm intense, so you'll also be intense. You'll work long days and regularly work weekends.
You'll work closely with our AI Growth Lead (Marie Boes) and our Ambassadors & Socials Lead (Erin Flores).
## Responsibilities
Areas
📷 "Never before in the history of humanity has it been possible to pick up a camera, talk for five seconds, and reach 100 million people. The power laws are extreme, where the top 1% of hits court 99% of the attention."
Overall: You'll turn UGC content into a high-velocity system that generates predictable viral reach at scale.
- Own the viral content engine: You'll orchestrate a new system to improve viral social content across Fella and Bolt, ensuring content is optimized for reach while remaining compliant.
- Scale UGC and creator supply: You'll build and manage a structured pipeline of both creators and content outputs, ensuring a consistent flow of high-performing UGC.
- Architect Distribution: You'll create and coordinate a network of clippers, meme pages, repost accounts, and creator partners to amplify reach beyond just owned channels.
- Run the creative performance loop: You'll constantly analyze performance, identifying winning patterns and feeding insights back into content creation and distribution.
- Scale winners: You'll unearth repeatable viral formats, then systematically scale them across creators, channels, and distribution paths.
- Manage community and engagement: You'll actively drive engagement across comments, shares, tags, and DMs to amplify reach and strengthen content performance.
KPIs
- Primary KPI: Organic Branded Views on IG/TT/FB (last 30d)
- 2026-05-21 = 2,544,013
- Target = 40M
- Base = 10M
- Stretch = 150M
- Secondary KPI: Organic Branded CPM (last 30d)
- 2026-05-22 = £4.62
- Target = £1.00
- Base = £2.50
- Stretch = £0.50
## Requirements
- Experience: You have 4+ years in social media, UGC, creator marketing, or viral content at high-growth brands or startups. You understand how to scale attention from 0 → 1 in fast-moving environments.
- Viral Taste: You instinctively understand hooks, pacing, retention, captions, relatability, controversy, and platform-native behavior, and can turn those insights into repeatable formats that go viral.
- Analysis: You are obsessed with performance, constantly testing creators, hooks, formats, posting strategies, and distribution channels. You lean heavily on your analytics to iterate rapidly.
- UGC & Creator Operations: You know how to source creators, brief them effectively, manage deliverables, give actionable feedback, and build scalable UGC systems.
- Founder vibes: You operate like a founder, proactively identifying opportunities, moving quic
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