Director Of Seo And Agentic Search

## About the Role You will own organic search and AI discovery across our brand portfolio. You set the vision, the roadmap, and the standards for how we compete in a world where Google, ChatGPT, Perplexity, and AI Mode are all becoming primary discovery surfaces. The team is small by design. One SEO analyst. A lean research and editorial group that produces data driven studies and guides. A no code publishing platform that gives you direct control of thousands of pages. Several strategic functions sit intentionally unowned and waiting for you to define. AI visibility tracking. Editorial direction. Content pruning. Expert sourcing strategy. You decide what to keep, what to retire, and what to build. We are scaling leverage, not headcount. This is a strategic, high visibility role. You will shape company wide priorities, partner with engineering, data, product, design, and executive leadership, and be the internal authority on where organic discovery is heading and what it takes to win. What makes this role different. - You are building a new playbook, not optimizing an old one. The opportunity requires fresh thinking about how technical SEO, content, structured data, and AI visibility work together in 2026 and beyond. - Multiple major brands, millions of users, real revenue stakes. Organic drives a meaningful share of our business. The decisions you make here compound across our entire brand portfolio at scale. - AI Search is the frontier. Google AI Overviews, ChatGPT, Perplexity. You are not just optimizing for blue links anymore. This role requires genuine expertise in how LLMs and answer engines discover, evaluate, and cite content. - You have leverage. A small internal core, a no code publishing platform that gives you direct control of thousands of city, near-me, service, and informational pages (including schema markup and meta data), and first party data nobody else in the category can publish. No engineering dependency. No sprint queues. Move at the speed of a hypothesis. Direct what is here. Build what is missing. Decide what to add. ## What You'll Own - Organic strategy across our brand portfolio. The vision, roadmap, and standards for how our brands compete in organic search and AI powered discovery. - AI Search visibility. Establishing our brands as cited, authoritative sources in Google AI Overviews, ChatGPT, Perplexity, and emerging conversational search surfaces. Through answer first content architecture, entity authority, and structured data that AI systems can discover, extract, and trust. - Technical SEO and architecture. Large scale technical infrastructure, Core Web Vitals, structured data, crawl efficiency, and the product architecture decisions that drive organic performance. - Content strategy and production. Directing the editorial work that produces the pages, guides, studies, and resources that rank, get cited, and convert. - Team leadership and hiring. Assessing the current core, making the talent calls that need to be made, and building the team you need for the new direction. - Cross functional partnership. Working closely with Engineering, Analytics, and Data to build the technical and measurement foundation organic needs to operate at scale. ## Problems to Solve - Recovering and growing traffic at scale. One of our brands has seen significant traffic decline. Rankings that used to sit in positions 3 to 5 have slipped to page 2. Diagnosing the root cause is the first order of business. Whether the driver is algorithm shifts, content quality, technical debt, AI Search cannibalization, or some combination, the recovery plan needs to address it. The answer will not be simple, and it will not be found by outsourcing it to a framework. - Winning in AI powered discovery. The rules of organic visibility are being rewritten in real time. Google AI Overviews, ChatGPT, and Perplexity are becoming primary discovery surfaces for the queries that matter most to us. Most brands are still figuring out how to show up in these environments. How do you build a structured, repeatable approach to AI Search visibility and turn it into a competitive advantage before others catch up? - Going from defense to offense. For the last several years it has felt like we have been playing defense as the landscape shifted around us. The ol